WHY YOUR SOCIAL MEDIA ISN’T WORKING (And how to fix it without paid ads)
Let’s be honest. We’ve all been there before.
You’re posting on Social Media, but nothing seems to be happening as a result of your hard work!
Perhaps the likes trickle in from time to time, you’re followers increase, but at a pace of a snail, and the worst part is, the phone isn’t ringing and your inbox is empty.
If you’ve ever wondered, “Is social media even worth it for my business?”, you’re not alone.
Truthfully, most small businesses struggle with their social media not because it doesn’t work, but because of the way they approach it.
The good news is… You don’t have to pour money into paid ads in order to see results on social media.
Instead, you need to have a clear and consistent approach.
Showing the client what we’re capturing while on site with them always gets a big smile.
Problem #1: Posting Without a Plan
Most businesses treat Social Media like an afterthought.
Does this sound familiar?
You snap a photo at work, a caption is literally thrown together, and then you post it..Some of the time..
Here’s the problem (And it’s not your fault.. You’re too busy): Inconsistent content that is ALSO unplanned simply blends into the background. It’s Social Media noise and the algorithm doesn’t value pushing it to new audiences.
THE FIX?
You just need to start treating your social media less like a chore.
-Starting a Simple Content Calendar, even if it’s just a week or a month at a time, is a great to way to start making your content creation efforts more intentional.
Problem #2: Inconsistency prevents trust
Scenario: You walk into a store and you find it closed every other time.
Imagine the frustration you’d feel. You’d feel like you can never trust this store to meet your needs.
In fact, you’d probably stop going. This is how social media works.
If your last post on social media was 3 months ago, there are only 2 possibilities a visitor can assume:
1. “They’re too busy” - This is bad because they’re not going to reach out right now
2. “They’re out of business” - This is worse because they’re never going to reach out at all.
THE FIX?
- Consistency builds trust with your audience. This doesn’t mean you have to post every day, but it does mean that you need to show up and post regularly. I promise you, a single post per week is much better than having large gaps between your posts.
Problem #3: Content that doesn’t Connect
As a business, it is very tempting to only post what you think is important. Something like “Here’s our new product!”, perhaps.
The problem with that is, that’s not what your audience really cares about. If your content feels too salesy, or irrelevant, people are going to scroll past.
THE FIX?
- Shift your focus: Post content that educates, entertains, or solves a problem. A good exercise before hitting post is to look at the content and the caption and ask yourself: “Would my ideal customer stop scrolling for this?”
An Important Note: Posting about your product or your new service isn’t a bad thing, but if that’s the only thing that you post, it may be more easily dismissed by the viewers.
Behind the scenes: Batch shooting a month of social media content in a single day
Problem #4: Neglecting the power of video
Text posts and image only posts can work, but statistics show that nothing grabs the attention of a casual social media user like video content.
On most social media platforms, good video content has the greatest reach and engagement.
The problem is that most businesses avoid video content because they assume it’s too complicated or time consuming.
THE FIX?
- Short form video can be your best friend, here. A single day of shooting can generate weeks of attention grabbing video content. This is where batch shooting comes in, but more about that later..
How to fix social media without ads
If you’ve recognized any of these problems listed above, don’t worry. The solution truly isn’t complicated.
Here’s the framework that we use with our clients in East Tennessee:
Plan Ahead - Outline a month’s worth of topics
Batch Create Content - Dedicate a day (or a few hours) to filming and photographing multiple posts
Schedule & Automate - Use Scheduling tools within the platform so that your posts go live when you want them to. You can do this a week or a month at a time.
Engage - Respond to the comments on your posts, share to stories, and just be genuine.
When it makes sense to get help
Oftentimes for businesses, the biggest hurdle to consistent content isn’t knowing what to do.. It’s finding the time to actually do it.
That’s where we come in. We’re here to help.
At Motion Creative, we specialize in organic social media content creation for businesses. By helping businesses batch shoot their content, we create weeks (and sometimes months) of content in a single session.
👉Learn more about our Content Creation for Social Media Services.👈
Social Media doesn’t have to be a guessing game in which you’re left to throw content at the wall and see what sticks.
If your posts aren’t working, it’s probably not the algorithm’s fault, it’s the approach.
With a plan, the right content strategy, and consistent posting, your social media can start attracting the right customers by gaining their trust as you continue to provide value for them to consume.
